Bayombong, Nueva Vizcaya – PLDT, in partnership with local stakeholders, successfully engaged the community of Bayombong through a dual-activation event designed to increase brand visibility and on-ground customer acquisition. The day-long initiative, held on February 19, 2026, combined a strategic motorcade with a static booth operation, resulting in significant lead generation.
Motorcade Generates Wide Awareness
The morning commenced with an energetic motorcade that traversed the key thoroughfares of the town. The convoy, composed of four vehicles adorned with PLDT tarpaulins, departed from the Municipal Building of Bayombong. The route was meticulously planned to maximize exposure, starting from the municipal hall and proceeding through the middle edge of the town via the national road. The vehicles then looped back onto the Pan-Philippines Highway before completing the circuit through the middle southern route of the town. The procession effectively brought the PLDT brand to the doorstep of residents and commuters alike, setting a vibrant tone for the day’s activities.
High-Traffic Booth Yields Quality Leads
Following the motorcade, the team established a booth at the center of the Municipal Hall grounds, strategically positioned facing the national road to capture the attention of passersby. The booth operated for a full seven hours, from 9:00 AM to 4:00 PM, serving as a hub for inquiries and on-the-spot registrations.
The event saw two distinct “high probability” windows for sign-ups, indicating peak periods of customer interest throughout the day. The team’s efforts yielded four pledges from MSME (Micro, Small, and Medium Enterprise) accounts, highlighting strong business interest in PLDT’s enterprise solutions within the local economy.
The success of the event was bolstered by the presence of three members from partner staffs, whose collaboration was instrumental in managing the flow of inquiries. They were joined by the PLDT Relationship Manager, whose attendance underscored the company’s commitment to providing direct, high-level engagement with the Bayombong community.
With a solid roster of pledges and heightened brand visibility, the Bayombong leg of the outreach proved to be a productive step in strengthening PLDT’s presence in the region.
